Get your copy of the Trustee Checklist!
We love what we do - helping people make better decisions, and make better communication, using behavioural science. So, like a proud mum, we're please to announce the publication of Aon Hewitt's Trustee Checklist.
Our brief was to look at how Defined Benefit (DB) trustees make investment decisions, and the behavioural biases that are involved. We talked to Aon's own consultants, ran a focus group with some super-smart trustees, and using Atul Gawande's Checklist Manifesto as an inspiration, we created a Trustee Checklist. Then we ran tests to make sure it really worked - and it does! Our aim was to help trustees make fewer biased decisions - and we're happy to report that we saw a big boost when Trustees had a checklist to hand.
The Checklist will help you look at your own behavioural biases when making investment decisions in a group, but it might help give you an edge in your other meetings, too.
You can download a copy of the Trustee Checklist on Aon's website, and read the background to the research.
Pension communication is tricky
You have an inkling, an idea, a notion. That your member marketing could be better. That your member communications should be more engaging. That there must be a way to work out how to make your words work.
Behavioural science has the answers. By applying psychology to communication you can measure the results. The kind of results that CEO’s like. The science can tell you:
· Which words work
· How to get your members to take action
· Why asking people what they want is problematic
· How to make better decisions in trustee meetings
· Why your glossy brochure may be working against you
Unlike other comms agencies, this isn’t based on our opinion. It’s based on fact. Science. Testing. We’re a behavioural insight agency – we take your problem apart, your comms apart, using science. So that when we put it all back together again, it works better and you get the results you need.
That’s the science of communication. It’s what we do.
Do you need:
- Your member comms analysed and fixed
- Interesting research you’d like to rave about
- A workshop to help you do it yourself
Drop us a line - well get back to you in a jiffy.