What we do

Do you want your marketing to pack a punch? Want to learn how to apply psychology to your business? Maybe you want to learn how to make better decisions in the boardroom (we don't cover the bedroom, alas). Whether you're re-pricing your products, or creating a marketing campaign from scratch, we can help you get the results you're after.

  Communications

Communications

  Training

Training

  Research

Research

Communication

You need your letters to be more lavish. Brochures that get a bravo. Wonderful web copy, and you want it all to work. 

Take a huge dollop of psychology, mix it with the right words, and cook up a better way to get your clients to pay attention.

Here's what we are brilliant at: taking your existing messages, and reworking them in a way that feels new, relevant and smart.

We can even use science to prove it.  


Training

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What influences people's behaviour?

What makes them pay attention?

What makes them buy?

 

To get your message heard, you need the the right strategy. One backed by science. No more guessing, no more wishing&hoping. Just the facts, ma'am.

As well as our accredited Trustee Training for the pension sector, we also work directly with businesses to create bespoke, in-house training. For example you could train your teams how to:

  • Do marketing better
    • Structure emails, direct mail and websites in a way that helps the brain take in information
    • Pick the images that work with your text to make them brain-grabbing
    • Learn how to make powerful presentation slides
  • Do sales better
    • Learn the psychological principles which help you persuade others
    • Understand the sales scripts which help move your customers towards the mental checkout
    • Uncover the way to price products and services that keeps your customers happy
  • Make better decisions
    • Learn how to structure meetings to get the most out of the time in the room
    • Tackle strategy and stop wasting time on business-as-usual which isn't making you money
    • Negotiate better deals with suppliers 

Research

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The trouble with people is they don't always tell the truth. They often don't know WHY they really do the things they do. You have to investigate why that is, and sometimes it calls for a stealthier kind of research.

Behavioural economics has become mainstream, and many people have read books like Nudge and Thinking Fast and Slow. The application has dragged behind, however. You might have been told you "need to be aware" of cognitive biases. That they are important. Doesn't really help you though, does it?

You need to know what actions to take

You can employ behavioural insights and use behavioural principles to make sure your strategy works. We can show you how,

 

Done-for-you research - when you want to get attention

Perhaps you want an interesting piece of research that you can talk about - an fascinating concept that you can build your marketing campaign around. Chat to us about a challenge you have, whether that's increasing market share, or awareness of your product. We'll help you decide on a strategy to get you what you need, and create research which will bring you press attention. 

Solve a problem - fix an internal issue in your business

Sometimes you've got a business problem you need fixed, but it's about working out what's going wrong internally, and fixing it. Tell us about the behaviour you'd like to change, what you want people to do, or understand. Then let us do the rest. We'll create a solution that'll get you back on track. Whether your sales and marketing departments are at war, or you want your staff to recycle, there are tactics you can use to solve the problem, without anyone having to know. 

 

 

Small Business?

Learn how to hit the mark with pricing

As a small business, you're always encountering firsts. The first pitch. The first win. The first loss. You're brilliant at what you do. But what about all that other...stuff? 

  • How do you price your product? Your services?
  • How do you write persuasive emails?
  • What choices should you give your customers? 

Using social science, we unpick how the brain works, and give you simple steps to follow. After lots of conversations with small business owners, we've found that everyone always wants to talk about pricing. So that's where we're going to start.  Sign up below and we'll make sure you're first to hear about it when we launch. We're giving away 50 free courses as part of the launch - first come, first served!