Maximising Trustee Decisions
Get your copy of the Trustee Checklist
With Aon's Trustee Checklist our aim was to help pension trustees to make better investment decisions.
Aon’s brief was to look at how Defined Benefit (DB) trustees make investment decisions, and the behavioural biases that are involved. We talked to Aon's own consultants, ran a focus group with some super-smart trustees, and using Atul Gawande's Checklist Manifesto as an inspiration, we created a Trustee Checklist. Then we ran tests to make sure it really worked - and it does! Our aim was to help trustees make fewer biased decisions - and we're happy to report that we saw a big boost in better decision making when Trustees had this checklist to hand. The Checklist will help you look at your own behavioural biases when making investment decisions in a group, but it might help give you an edge in your other meetings, too.
You can find more information about the Trustee Checklist on Aon's website, and read the background to the research.
Looking to create research? Get in touch.
Trustee Training
Behavioural Science in Pension Investment and Communication
We run BehaveTrain for trustees of both DB and DC Pension schemes to learn all about behavioural science. In-house bespoke trustee training is also available on request.
Pension communication is tricky
Discover the key to truly engaging your members and enhancing your marketing. We help you remake your communications through the thoughtful application of behavioural science:
Understanding real member needs
Choosing words that resonate deeply
Inspiring your members to take action
Our method is not just about opinions; it's a harmonious blend of fact, science, and testing, with a distinctly human touch. As a behavioural insight agency, we craft your communications with care, reassembling them to be more effective, ensuring results that not only meet but exceed your expectations.
You can connect, engage, and inspire your members through the science of communication.
Pension Research
We created the Gender Age & Pension Savings research for sponsors State Street Global Advisors and The People's Pension.
The research details how the right messaging can make a huge difference to member communication.
You can download it here.
There are two ways to influence behaviour. Covert. And Overt.
If you were trying to stop people speeding you could place a hump in the road, an overt way of slowing them down.
You might also paint the road markings closer together, to make them slow down without realising why (it simply feels faster). That's a more covert measure.
We create research with an outcome in mind. To help you manage your internal processes - or as an interesting piece of marketing you can shout about.
Sometimes you need to solve a problem, but you're not exactly sure what that problem is.
Sometimes you want to wow your clients with fresh insights, but you don't have the team to deliver those insights.
Sometimes you think you know the answer...but you don't know how to test it.
Sometimes you need someone else to do the thinking for you.
If you would like bespoke research, we do that.
Whether it's research you wish to publish under your company name, or you want us to do it (and shout about it), get in touch.
Public Speaking
Need an interesting talk? A lively panel debate?
We also run bespoke workshops and trustee training.
Hannah Lewis is available for public speaking - if you would like a lively and engaging talk for your upcoming event, please get in touch. You may have heard Hannah on the radio when she was featured on BBC Radio Tees, Radio Cardiff, BBC Somerset, and on talkRADIO chatting to Penny Smith about why people don’t trust robots (and ROBO-Advice). She’s the perfect speaker to liven up your sleepy post-lunch slot.
Hannah Lewis, Lynda Whitney of Aon and Paul Todd of NEST discussing the Psychology of Pension Saving for Corporate Adviser
Here's a snippet of Hannah at the PLSA Investment Conference in Edinburgh March 2017 in the "TRUSTEE BEHAVIOURS AND BIASES" session, with Aon and Ruston Smith.