What influences people's behaviour?

What makes them pay attention?

What makes them buy?


To get your message heard, you need the the right strategy. One backed by science. No more guessing, no more wishing&hoping. Just the facts, ma'am.

As well as our accredited Trustee Training for the pension sector, we also work directly with businesses to create bespoke, in-house training. For example you could train your teams how to:

  • Do marketing better
    • Structure emails, direct mail and websites in a way that helps the brain take in information
    • Pick the images that work with your text to make them brain-grabbing
    • Learn how to make powerful presentation slides
  • Do sales better
    • Learn the psychological principles which help you persuade others
    • Understand the sales scripts which help move your customers towards the mental checkout
    • Uncover the way to price products and services that keeps your customers happy
  • Make better decisions
    • Learn how to structure meetings to get the most out of the time in the room
    • Tackle strategy and stop wasting time on business-as-usual which isn't making you money
    • Negotiate better deals with suppliers