ASSET MANAGER MARKETING. Behavioural Marketing for Investment Marketers Tuesday 5th March 2024
A brain-based training day for Investment Marketing Professionals that teaches you how to harness to power of behavioural science to supercharge your marketing skills and kick your competition to the curb.
Venue is in the City of London, TBC soon.
A brain-based training day for Investment Marketing Professionals that teaches you how to harness to power of behavioural science to supercharge your marketing skills and kick your competition to the curb.
Venue is in the City of London, TBC soon.
AGENDA
09.00 Registration opens & and breakfast is served
09:30 Welcome
09:35-11.00 Introduction to Behavioural Science. What behavioural science is, why it is important, and how you can use it to become a powerful investment marketer. You’ll learn about behavioural science and its application for you, with practical exercises. You’ll learn how fast and slow modes of thinking affect you, and your clients.
11.00 Tea/coffee break
11.30 How to apply behavioural science to writing and editing copy
How the structure of copy makes all the difference and how the choices you’re presented with can mislead you. What that means for the choices you present to your clients.
How to use language to prompt action from clients and colleagues alike.
Getting clients to make decisions in your favour.
12:30 -13:25 Lunch
13.30 - 14.30 Session 3
Practical ways to spot cognitive biases and how they affect the decisions you (and others) make, how to beat them, and how to help others do the same. How to influence others in order to get their buy-in, such as sales and investment teams. You’ll learn how to spot your own biases and those of others around you, which will help you to influence them. You’ll learn a powerful technique to spot how your colleagues and bosses view their problems, so that you can match their thinking and win them over.
Group exercise: "Bias Bingo"
14:30-14:55 Afternoon tea break, (25 minutes)
Tea, cake and discussion
14:55-16:20 Session 4
How to market new products such as ESG when you also have to explain ‘what’ it is.
Using brain-based sales strategies to create marketing content that resonates with your customers and makes them want to work with you and not your competition, so that you can create a compelling marketing strategy for any product or event.
16:20 Wrap-up & group observations
16.30 onwards - Networking drinks and discussion.